Contact

Leahddesign

Brand Systems
and Web Designer

I work with founders and growing businesses to turn unclear briefs into brands and websites built to scale. I diagnose the structure first, then build the system around it.

• NZ / Working remotely
• Available for select projects

Design that means business.

Not just how it looks. How it works, holds together and grows with you.

Selected Work

Plumbline

Building the design infrastructure behind a growing premium bathroom business.

Plumbline

Building the design infrastructure behind a growing premium bathroom business.

Plumbline

Building the design infrastructure behind a growing premium bathroom business.

Follo

Repositioning an e-bike tracker around what customers actually buy: getting their bike back.

Follo

Repositioning an e-bike tracker around what customers actually buy: getting their bike back.

Follo

Repositioning an e-bike tracker around what customers actually buy: getting their bike back.

“I’ve been very happy with your work for Follo. You’ll be the first person I’d recommend and reach out to.”

Eric, Founder of Follo

Complex businesses need clear brands and structured digital experiences.

Different challenges. One clear process.

For businesses of any size: understand the business first, define the real problem, then design what it needs.

Ongoing design support available.

Start a Project

Different challenges. One clear process.

For businesses of any size: understand the business first, define the real problem, then design what it needs.

Ongoing design support available.

Start a Project

Different challenges. One clear process.

For businesses of any size: understand the business first, define the real problem, then design what it needs.

Ongoing design support available.

Start a Project

How I work

I start with the problem, not the deliverable.

01.

Diagnose

I find what’s actually getting in the way before designing anything.

02.

Structure

I decide how it should hold together before anything looks finished.

03.

Design

The visual system follows the structure, so every new piece has something to stand on.

04.

Deliver

I recommend the platform that fits the business, then build accordingly, with QA before anything launches.

05.

Validate

I check the work against the problem we started with.

Learn More

“I stay close to the problem from the first conversation to the final detail. The thinking and the making stay with one person, so nothing gets lost along the way.”

Leah Dawson, Brand Systems and Web Designer

About me

Let’s build
something that works.

leahddesign@gmail.com
+64 21 027 53204

Instagram

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Let’s build
something that works.

leahddesign@gmail.com
+64 21 027 53204

Instagram

Scroll to top

Let’s build
something that works.

leahddesign@gmail.com
+64 21 027 53204

Instagram

Scroll to top

Leahddesign

Leahddesign

Leahddesign

Brand Systems
and Web Designer

Brand Systems
and Web Designer

Brand Systems
and Web Designer

I work with founders and growing businesses to turn unclear briefs into brands and websites built to scale. I diagnose the structure first, then build the system around it.

Not just how it looks. How it works, holds together and grows with you.

Plumbline

Plumbline

Plumbline

Follo

Follo

Follo

“I’ve been very happy with your work for Follo. You’ll be the first person I’d recommend and reach out to.”

“I’ve been very happy with your work for Follo. You’ll be the first person I’d recommend and reach out to.”

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

How I work

How I work

Diagnose

Structure

Design

Deliver

Validate

“I stay close to the problem from the first conversation to the final detail. The thinking and the making stay with one person, so nothing gets lost along the way.”

Leahddesign

Leahddesign

Leahddesign

Brand Systemsand Web Designer

Brand Systemsand Web Designer

Brand Systemsand Web Designer

I work with founders and growing businesses to turn unclear briefs into brands and websites built to scale. I diagnose the structure first, then build the system around it.

Not just how it looks. How it works, holds together and grows with you.

Plumbline

Plumbline

Plumbline

Follo

Follo

Follo

“I’ve been very happy with your work for Follo. You’ll be the first person I’d recommend and reach out to.”

“I’ve been very happy with your work for Follo. You’ll be the first person I’d recommend and reach out to.”

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

Different challenges. One clear process.

A website built around how your customers decide.

A brand that holds together everywhere it shows up.

Brand and website, built as one system.

How I work

How I work

Diagnose

Structure

Design

Deliver

Validate

“I stay close to the problem from the first conversation to the final detail. The thinking and the making stay with one person, so nothing gets lost along the way.”

Brand Systems
and Web Designer

Brand Systems
and Web Designer

Brand Systems
and Web Designer